We’ve all seen it. The picture that Microsoft critics use to represent the company’s OS dominance. I’ve laughed at this one for years, but I think it’s becoming a little “old hat". There is a new Borg on the horizon, and it’s name is Google.
Don’t believe me? Well, take a closer look. There are some parallels.
Many people forget that one of the biggest reasons for Microsoft’s meteoric rise was that they turned a blind eye to rampant software copying. Sure, they had a problem with the real pirates, but they were very tolerant of people making copies of DOS and distributing it to their friends and co-workers. This was at a time when the prevailing attitude of computer companies was to wring every possible penny out of every possible user. There were some serious resources expended by most software manufacturers to insure that nobody could ever use their software without paying for it. Microsoft, to their credit, saw this as a bad way to build market share. They turned out to be more right than they ever imagined.
Fast forward a few years, to the mid-nineties, and you’ll see that most home computers are running either an OEM version of Windows, or one bootlegged from work. When Microsoft turns the Windows that everyone is hooked on into an OS, many people order an upgrade for work, then bootleg a copy for home. The addiction gets really bad.
Today, there is almost no air left in the software development business. Microsoft has crushed the life out of most companies, and they are beginning to wring every possible penny from every possible customer. Customer annoyance with this new attitude has led to the rise of the Open Source movement, and opened the door a crack for Microsoft’s greatest fear: Google.
Google is a large company that essentially gives its services away for free to the public (sound familiar?), asking only that you look at it’s ads once in a while. A better, more benevolent way of doing things? For now… but maybe not forever. Remember that, as Microsoft became more and more certain of it’s hegemony, the price for it’s products increased, and they used ever more draconian methods for keeping out the non-paying rabble.
Another parallel is that the software industry is beginning to get squeezed by Google’s benevolence. As long as they continue to provide nearly every conceivable online service for free, how much room is there for anyone else? Why would any company bother to spend the development dollars to provide a free (or ad supported) online service?
OK… it’s a little bit of an exaggeration to say that Google is as dangerous as Microsoft, but it is the direction that they are heading. Recent days have seen the meteoric rise of Google, and the slow decline of Microsoft. You can call me crazy if you want, but I’m a little worried that we may be trading one beast for another.